Privacy Policy
This Privacy Policy explains how Lakeshore Air Testing (‘we,’ ‘us,’ ‘our’) collects, uses, and protects the personal information you provide when you visit our website or contact us. We are committed to protecting your privacy and handling your information with transparency and care.
By using our website, you agree to the practices described in this policy. If you do not agree with any part of this policy, please do not use our website or submit your information through our contact form
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Privacy Policy
Who We Are
Lakeshore Air Testing is a certified, independent air quality testing company based in Van Buren County, Michigan. We provide professional mold testing, asbestos testing, and lead and VOC testing services for residential and commercial properties throughout Southwest and West Michigan.
Our website address is: https://lakeshoreairtesting.com
Information We Collect
2a. Information You Provide Directly
When you submit our contact form, request a quote, or communicate with us by phone or email, we may collect the following information: • Full name • Phone number • Email address • City and ZIP code • Property address (when scheduling an inspection) • Property type (residential, commercial, rental, etc.) • Year the property was built (used to prepare for relevant testing services) • Services you are interested in • Description of your concern or question • Preferred contact time • How you heard about us |
2b. Information Collected Automatically
When you visit our website, certain information is collected automatically by our web analytics tools and hosting provider. This may include: • IP address (anonymized after collection) • Browser type and version • Device type (desktop, mobile, tablet) • Pages visited and time spent on each page • Referring URL (how you arrived at our site) • Geographic region (city and state level — not precise location) This automatically collected data is used only in aggregate form to understand how visitors use our website. It is not used to identify individual visitors and is not linked to the personal information you submit through our contact form. |
2c. What We Do NOT Collect
We do not collect or process the following types of sensitive information: • Credit card numbers, bank account numbers, or any financial account information • Social Security numbers or government-issued ID numbers • Medical records or health information • Passwords or login credentials • Biometric data |
How We Use Your Information
We use the information you provide solely for the following purposes:
- Responding to your inquiry, scheduling your inspection, and confirming appointment details
- Delivering your inspection report and providing a follow-up consultation to explain your results
- Sending service-related communications such as appointment reminders or follow-up instructions (not marketing)
- Improving our website based on anonymized usage data from Google Analytics
- Complying with applicable laws and regulations
We do not sell, rent, trade, or share your personal information with third parties for their marketing purposes. We do not use your information to build advertising profiles or target you with ads.
Who We Share Information With
4a. EPA-Accredited Partner Laboratory
When you schedule a mold, asbestos, or lead and VOC inspection, your collected samples are sent to an EPA-accredited third-party laboratory for analysis. The laboratory receives the physical samples and sample identification numbers. We do not transmit your name, address, or contact information to the laboratory — samples are identified by property address and inspection number only. Laboratory results are returned exclusively to Lakeshore Air Testing and are included in your final inspection report, which is sent only to you. |
4b. Legal and Regulatory Disclosure
| We may disclose your information if required to do so by law, court order, or regulation, including to comply with a lawful request by a public authority or government agency. We will notify you of such a request to the extent permitted by law. |
4c. Business Transfers
| If Lakeshore Air Testing is acquired by or merged with another company, your information may be transferred to the new owner. We will notify you via email and/or a prominent notice on our website before your information is transferred and becomes subject to a different privacy policy. |
4d. Service Providers
We work with a small number of trusted service providers who help us operate our website and business. These providers may have access to your information only as necessary to perform their services for us and are contractually required to maintain confidentiality: • Website hosting provider — for storing website files and form submission data • Email service provider — for sending confirmation and follow-up emails • Google Analytics — for anonymized website traffic analysis (see Cookies section) |
Cookies & Tracking Technologies
What Are Cookies?
| Cookies are small text files that are stored on your device when you visit a website. They help websites recognize returning visitors, remember preferences, and analyze traffic patterns. Cookies do not contain your personal information and cannot access files stored on your device. |
Cookies We Use
| Cookie Type | Set By | Purpose | Can You Opt Out? |
| Necessary / Functional | Our website hosting provider | Required for the site to load, contact forms to work, and security protections (CSRF tokens) to function. Cannot be disabled without breaking the site. | No |
| Analytics | Google Analytics (GA4) | Tracks anonymous usage: which pages are visited, how long visitors stay, and how they arrived at the site. IP addresses are anonymized. No personal data is stored. | Yes |
| Social / Embedded | Google (Reviews Widget) | When you view the Google Reviews widget on our site, Google may set cookies to measure engagement with Google content. Governed by Google’s Privacy Policy. | Yes (via browser settings) |
How to Control Cookies
You can control and delete cookies through your browser settings. Instructions for the most common browsers: • Google Chrome: Settings → Privacy and Security → Cookies and other site data • Mozilla Firefox: Settings → Privacy & Security → Cookies and Site Data • Safari: Settings → Privacy → Manage Website Data • Microsoft Edge: Settings → Cookies and site permissions Note: Disabling all cookies may prevent our contact form from working correctly, as functional cookies are required for form security. |
Google Analytics Opt-Out
| To opt out of Google Analytics tracking across all websites, install the official Google Analytics Opt-out Browser Add-on, available at tools.google.com/dlpage/gaoptout. This prevents Google Analytics from collecting data about your visits. |
Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this policy and to comply with applicable legal and business record-keeping requirements.
When your information is no longer required, we delete it from our systems using secure deletion methods. Physical paper records containing personal information are shredded.
Data Security
We take reasonable technical and administrative precautions to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. These measures include: • HTTPS encryption on all pages of our website (SSL/TLS certificate) • Secure, password-protected access to contact form data • Limited internal access — only Mike Tovar and authorized staff may access client records • No storage of payment card data or sensitive financial information However, no method of internet transmission or electronic storage is completely secure. While we strive to protect your personal information, we cannot guarantee absolute security. If you believe your information has been compromised, please contact us immediately. |
Your Rights
You have the following rights regarding your personal information:
| Your Right | What It Means |
| Right to Access | You may request a copy of the personal information we hold about you. We will respond within 30 days. |
| Right to Correction | You may request that we correct inaccurate or incomplete information we hold about you. |
| Right to Deletion | You may request that we delete your personal information. We will honor this request unless we are legally required to retain the data (e.g., inspection records required by EPA regulations or Michigan law). |
| Right to Opt Out of Marketing | You may opt out of any marketing or promotional emails at any time by clicking ‘Unsubscribe’ in any email we send or by contacting us directly. Note: Service-related communications (e.g., appointment confirmations, report delivery) are not marketing and cannot be opted out of while your appointment is active. |
| Right to Know Who Has Your Data | You may ask us to disclose what categories of third parties, if any, have received your personal information. |
To exercise any of these rights, contact us and we will respond to all rights requests within 30 days. In some cases, we may need to verify your identity before processing your request.
Children’s Privacy
Our services are intended for property owners, renters, landlords, contractors, and other adults making decisions about their properties. Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children.
If you believe we have inadvertently collected information from a child under 13, please contact us immediately and we will delete it promptly.
Applicable Laws
This Privacy Policy is written to comply with the following applicable laws and regulations:
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or applicable laws. When we make changes, we will update the ‘Last Updated’ date at the top of this page.
For material changes — such as new data collection practices, new third-party sharing arrangements, or changes to how we process your personal information — we will provide additional notice by email (if we have your email address) or by placing a prominent notice on our homepage for at least 30 days.
Your continued use of our website after the effective date of any update constitutes acceptance of the revised policy.
How to Contact Us
If you have questions about this Privacy Policy, want to exercise your rights, or want to report a privacy concern, please contact us:
Lakeshore Air Testing
Attn: Privacy Inquiries — Mike Tovar
Lakeshore Air Testing Website: http://lakeshoreairtesting.com
Email: lakeshoreairtesting@gmail.com
Phone: (269) 348-2840
We aim to respond to all privacy inquiries within 5 business days. For urgent matters related to a data security incident, please call us directly.